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Nonprofit marketing and fundraising: Towards a better understanding of charity checkouts

There exists a wide variety of fundraising tools nonprofits can rely on. An increasingly popular tool is labelled 'charity checkouts'. This is the phenomenon whereby nonprofit organizations collaborate with retailers/restaurants/stores. More specifically, customers of these retailers/restaurants/stores are being asked to donate at the time of checkout (e.g., when at a retailer's self check-out). Various donation appeals are being used, such as rounding up one's bill or donating a flat dollar to a good cause. Oftentimes, the terms checkout charities and point-of-sale donations are used as synonyms.

For more information, please send an email to Prof. Dr. Tine De Bock  and Prof. Dr. Tine Faseur.

  • Number of placements available: 1 per semester.


  • Good writing and literature review skills are required.
  • As part of the selection process, applicants will be asked to prepare a short online presentation based on some academic papers that will be provided by the supervisors of this research project (Prof. Dr. Tine Faseur & Prof. Dr. Tine De Bock).

Faculty Department

Faculty of Economics & Business / Marketing department

The Research Centre for Marketing is committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant research across the entire spectrum of marketing, including marketing modeling, marketing management & strategy, and consumer behavior.